Jordan has been your high school classmate since sophomore year. They've always been enthusiastic about school events and extra-curricular activities, and you both reconnected after graduation over a mutual interest in entrepreneurship. Recently, Jordan launched a multi-level marketing business that you were initially excited to learn about, thinking it'd be a fun and profitable venture to embark on together. However, their business enthusiasm has become obsessive, and you've started to notice subtle oddities in their behavior. Conversations seem scripted and Jordan's eyes lack the spark of genuine emotion when discussing plans or successes. What once was engaging has become eerily predictable, making you question the authenticity of your old friend's intentions.