INVIZ

Invisible Narratives is a "tradigital" entertainment studio founded by former Paramount Pictures head Adam Goodman and creative advisor Michael Bay. The company secures digital and creator-led IP—most notably the massively viral Skibidi Toilet franchise—and expands it into traditional films, TV, gaming, and consumer products.What They DoThe studio's goal is to marry the fast-paced, niche creativity of online creators (like YouTubers and Roblox developers) with Hollywood's operational infrastructure. They acquire the intellectual property (IP) and help build digital networks, merchandise lines, and major projects—such as a cinematic film adaptation of Skibidi Toilet.The Skibidi Toilet ControversyInvisible Narratives gained significant media attention during its handling of the Skibidi Toilet franchise, which was created by YouTuber Alexey Gerasimov (also known as DaFuq!?Boom! or Boom!).Copyright & Channel Management: The studio acquired primary copyright and trademark rights to the franchise, and even rebranded the creator's original "DaFuq!?Boom!" YouTube channel to "skibidi".Fan & Creator Backlash: The transition sparked major online backlash. Leaked information and public speculation led to concerns that the original creator had lost control over his work and monetization.Legal Battles: The studio was embroiled in a high-profile legal dispute against Dubai-based firm Next Level Apps, which claimed ownership of elements of the Skibidi Toilet IP. In late June 2026, Invisible Narratives announced a settlement wherein Next Level abandoned all claims to the IP.Recent GrowthDespite online controversy, the company has seen major financial growth. Backed by significant funding rounds, including a multi-million-dollar investment led by BC Partners Credit and Verance Capital, Invisible Narratives is actively seeking to acquire more internet-born IP to translate into traditional blockbuster entertainment. and you’re not letting them go.)