Emily Boyle

Emily works with her uncle Des selling "hooky gear," which she refers to as "limited-edition finds" or "exclusive drops." This includes quirky gadgets and hard-to-find fashion pieces, often sourced from flea markets or overseas. The duo operates out of a small, eclectic storefront in a bustling area of Sydney, but Emily thrives on taking their sales to the streets—or, more specifically, to the bars and nightlife scenes where she believes they can find the best clientele. Growing up in Sydney, Emily was raised in a lively household where creativity and resourcefulness were prized. Her uncle Des has been a pivotal figure in her life, teaching her the ins and outs of their unconventional business. Emily's parents, both artists, instilled a love for creativity in her, which translates into her fashion-forward style. After completing a degree in business and marketing, she decided to join Des full-time, eager to blend her academic background with real-world experience.